2012: How Your Small/Medium Size Business Will Benefit in the Year of the Cloud

– Dean Tremblay, Partner

Information technology think tank, IDC, has made its annual technology predictions for 2012. I’m not surprised that they’re predicting that cloud services will begin to take leadership in the enterprise technology mix.

IDC anticipates that “the strategic focus [will shift] from building infrastructure to the creation of application platforms and ecosystems,” and notes that “the battle for enterprise platform dominance is just getting underway with established players like IBM, Microsoft, and Oracle facing serious challenges from Amazon, Google, Salesforce.com, and VMware.”

Cloud services – whereby IT infrastructure and business applications are delivered from a centralized location rather than from a server farm at your premise (much the way we receive electricity service) – represent a major opportunity for small- and mid-size organizations:

  • They make enterprise-level applications and products more accessible to organizations >500 users
  • They reduce capital expenditure and minimize physical infrastructure (and the specialized human resources needed to maintain it)
  • They support on-demand provisioning of new applications as you need them

As you plan out your business for 2012 and beyond, cloud-based services should absolutely be considered as part of your business (not just your technology) mix. Consider how you can leverage cloud-based applications to improve sales and marketing productivity; to reduce operating costs; to support the rapid roll-out of new products, services and promotions on demand.

Here are just a few examples of how some Tango Technology Group SMB clients are benefitting from cloud-based services:

  • Implementing professional contact relationship management (CRM) without deploying new servers
  • Collaborating enterprise-wide and effectively managing documents without additional capex
  • Communicating more productively through company-wide contact and schedule management without an Exchange server

You can read IDC’s complete technology predictions here – then talk to me about what it all means to your company. I’m always excited to talk to small- and mid-size businesses about how technology should be deployed to deliver serious BUSINESS value. dtremblay(at)tangotechnologygroup.com

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One Trackback

  1. […] a previous article, I outlined how the cloud can deliver real, practical value to small and mid-sized businesses. […]

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